Animated videos can work for any business. No, don’t hang up!
Unless you’ve been living under a rock, you may be aware of the amount of videos that are constantly shared online as ways to express thoughts, feelings and ideas, rather than just text-based communication. Text is now, by many, considered a chore as it is difficult to get a sense of emotion from it. This may be why video popularity has soared in recent years to market products and services.
If you are looking for a new way to market your business, or engage with a particular audience, have you ever thought about animated videos? Chances are that you probably haven’t. However, you could be missing an important trick to make your brand stand out from the crowd.
Animated videos have risen by a whopping 40% in the last year as a marketing tool: this figure is proof that they are a highly effective strategy. So how could they be beneficial to you?
1. Simple communication
An animated video puts the message of your brand across simply and effectively, without the viewer having to think too much. Some terms in finance and banking, for example, can often go over viewer’s heads when they are not in the frame of mind to take in lengthy information. If you choose to advertise on TV, viewers are usually intending to relax when watching a programme – the great thing about animation is that it can explain the benefits of your products or service quickly, eliminating the likelihood of causing confusion.
Example: Impulse – Brand Animation
Animated videos can also be shared online. Through sharing, these videos reach more people than when advertised on television if you market your video with the correct tools. Adding videos to social media sites will increase shares and get your brand noticed instantly. Some videos can get thousands of shares; therefore choosing engaging content for all generations is the only way to survive in a world where short-attention spans win over patience.
Animation never dates and can be used time and time again. Certain aspects and quirky features that may be used could become associated with your brand over a short period. Animations can enhance an emotional connection and resonate with viewers on a personal level. By using this marketing tool, viewers may be influenced to buy your products or services.
4. Let your imagination run free
Due to the fact that there is no physical recording happening within animation, you can go as crazy as you like in terms of content, despite still forwarding a reasonable message towards your product or service. Let your imagination run wild and see what you can come up with to get your video noticed.
Example: Eurex Clearing – Product Launch Animation
5. It’s not just a cartoon
Animation, motion graphics, motion design – are all pretty much the same thing, however what they’re aren’t is just another term for a cartoon. When produced by an experience video production agency (ahem), with the right talent, animation can be a serious tool for big business. Whether your company operates in the finance, banking or electronic industries, or any other sector that needs a method of connecting with an audience – animations are valuable to you.
If you like any further information on video production or video marketing from a reliable corporate video company in London, please contact us today.