Eurex: ISA Direct

Eurex Clearing launched their ISA Direct product and needed a video to explain what it is, how it affects the industry, and why it's great.

Product Launch Video

The Project

The world of financial services moves at an incredible pace. With new products and financial instruments coming to market, having to adhere to regulatory change, Eurex Clearing needed a video that explained how ISA Direct ticks every box.

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The Process

After exploring a number of options with the client, they were excited by the use of 3D animation to visualise their product and communicate it in a way that reflected it’s modern and technical nature.

We used a combination of 3D animation and 2D motion graphics to take the audience on a journey of what is happening in the financial services landscape and how their product works to add value.

 

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