Mad Catz: Gamescom

Video to help launch a new range of products at Gamescom in Cologne - Europe's leading trade fair for digital games culture.

Product Launch Video

The Project

We have worked with Mad Catz for several years now, and this time they approached us to create a video that would introduce a new line of products.

The videos would be screened at Gamescom, one of the largest industry events for the computing and gaming industry.


The Process

An important factor with this project was that we were to tease at a new line of products, featuring revolutionary wireless charging technology. The products themselves were still in development, so we had to get creative – not a problem.

The concept we created was set within a sort of time-hop, taking the viewer from the dusty past to a super futuristic setting. We then took the audience on a visual journey, showcasing how previous peripherals were connected and their drawbacks.

The 3D motion graphics video builds to reveal the latest in wireless charging technology, leaving gaming enthusiasts hungry to find out more.

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