When companies are looking to hire new employees to grow their business, they could do what is commonplace and post adverts on job websites. Or, you could do what AxiCom and PFU did and speak to us about creating a bespoke video to explain exactly why the company is so great to work for.

Little is more effective than seeing an eclectic mix of existing employees in various roles talk about how much they love to work there and the opportunities it's given them. We may be biased, but we think it works far more effectively than relying on a job post on a website.