The cyber exposure giant approached us to create a piece of original content that would help transform their marketing, but one that would also be an integral part of their audience experience of high profile events.
Tenable had an appetite to create something epic, but with only 8 weeks until the first event, some suggested we may be limited in terms of how far we could push this. Not us – we pulled out all the stops to create a high-end 360° VR experience to blow their socks off.
We knew this project would be tight, but we didn’t want to let that limit our vision for the project. As soon as our writers let the ink dry on the script, our team of 3D animators and motion graphics designers got to work building this behemoth.
We used our go-to 3D software Cinema 4D to create a number of highly detailed scenes including offices, server rooms, manufacturing lines, and even an airport! Rendered in Octane renderer, we used our arsenal of high-end GPU rendering machines to transform our vision into glorious 4K VR animated video content.
The team worked incredibly hard to complete the project on time and the client was thrilled with the final result. Once we’d finished our hi-fives and hoorahs, we assisted Tenable with a distribution strategy and how they would best deliver this content at leading tech events across the world.
We opted for a combination of Tenable branded Google Cardboard VR viewers to handout and Google Dreamview devices sat at their event booths. We couldn’t have asked for a better response from their audience, people were blown away by the visceral experience – not to mention a few swear words of approval along the way.
The VR video we produced for Tenable remains an integral part of their event and online marketing strategy – What a pleasure to work on.
If you’re interested in hearing how 3D animation and 360° VR video can help your business, please get in touch.