Is Video Content Just Another Marketing Fad?
Chris Chart
Sunday, March 16, 2025
Do I Really Need Video Content, or Is This Just Another Marketing Fad?
Every year, a new marketing trend pops up—whether it’s AI-generated blog posts, NFTs for brand engagement, or hopping on the latest viral TikTok challenge. Businesses are left wondering whether they need to jump on the bandwagon or risk falling behind. If you're asking yourself whether video content is worth the investment or just another headache.
Spoiler alert: Video isn’t a trend—it’s the way people consume content now.
Think about it—when was the last time you didn’t see a video? Whether it’s short-form clips on TikTok, branded Instagram stories, YouTube tutorials, or LinkedIn thought leadership videos, videos, animations and CGI content content is everywhere. It’s how people engage with brands, learn about products, and make purchasing decisions.
The Numbers Don’t Lie
Let’s cut straight to it: video works. And the great thing? It comes in all shapes and sizes—social media clips, brand films, explainers, testimonials—but when deployed effectively, they all deliver results. Here are some stats to back it up:
85% of businesses use video as a marketing tool (Wyzowl, 2024).
91% of consumers say they want to see more online video content from brands (HubSpot).
Landing pages with video can increase conversions by up to 80%.
Social media posts with video get 1200% more shares than text and images combined.
Still, many businesses either avoid video altogether or create a single video and expect it to solve all their marketing challenges. The truth is, video isn’t a one-and-done solution. It’s about creating the right types of videos and deploying them where they’ll have the biggest impact—whether that’s on your website, in email campaigns, on social media, or as part of your sales funnel. So, if video is already dominating consumer behavior, the real question is: are you leveraging it correctly?
Why Video is More Than Just ‘Content’
Unlike a static image or a blog post (no offense to blogs, this one included), video is dynamic, engaging, and easy to consume. But not all video content is effective. Many businesses invest in video only to find it doesn’t perform as expected. That’s because a great video isn’t just about looking good—it’s about strategic storytelling and targeted execution.
At Spark Engine, we don’t just make videos; we craft visual content designed to move the needle for your business. We focus on:
Defining the Right Objective: Every video should have a purpose—whether it’s increasing sales, educating customers, or building brand loyalty. We ensure your video serves the right goal.
Understanding Your Audience: A beautifully shot video means nothing if it doesn’t connect with your audience. We create content that speaks their language and compels them to act.
Optimizing for Distribution: A one-size-fits-all approach doesn’t work. We consider where your video will live—social media, websites, paid ads—and tailor the format, length, and messaging accordingly.
What Type of Video Works for Your Business?
Not all video content is created equal. Strategy is what separates content that just looks good from content that actually works. Before jumping into production, it’s crucial to define the right approach—because the best video for your business isn’t just about style, but about aligning with your goals and audience.
Need to explain a complex product or service? An animated explainer video can break it down simply.
Want to boost sales? A product demo or customer testimonial can do the trick.
Looking to increase brand awareness? A social media ad or brand film can get eyes on your business.
Why Work With Spark Engine?
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
Why Businesses Need More Than Just One Video
Many companies recognize the power of video but approach it as a one-off project—a single explainer video or a promotional clip, expecting it to do all the heavy lifting. The reality? Video is most effective as an ongoing strategy, not a one-time effort.
Different types of videos serve different purposes: product demos for sales, behind-the-scenes content for brand personality, testimonials for credibility, and short-form social content for engagement. A well-planned video strategy ensures your business stays visible, relevant, and adaptable to shifting audience behaviors.
The Challenge of Building an In-House Team
Some businesses consider building their own in-house production team, thinking it will give them greater control. But this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise takes time—often at the expense of core business operations.
That’s where Spark Engine comes in. Instead of figuring out production from scratch, you can have a fully functional video team ready to go. We plug into your business like an on-demand media department, giving you instant access to strategic video production without the overhead of hiring an in-house team.
With us, you’re not just getting a production service—you’re getting a partner that understands how to make video work for your business long-term.
Some businesses consider building their own in-house production team, but this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise can be expensive and slow—taking attention away from your core business operations.
That’s where Spark Engine acts as your plug-in media department—giving you instant access to high-quality video production and strategy without the overheads of an internal team. We scale with your needs, so you get the right content at the right time, without committing to permanent resources.
Instead of sinking time and money into an in-house setup, you get a team that’s already up and running—ready to produce content that actually works.
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
What’s Next? Let’s Talk
Still unsure if video is right for you? The best way to find out is to chat with someone who knows their stuff.
Give Chris at Spark Engine a call, or drop us a message. No hard sell, just honest advice on whether video is a good fit for your business.
Because if your competitors are using video (and they probably are), the real question isn’t “Do I need video?” but “Am I using video the right way?”
Every year, a new marketing trend pops up—whether it’s AI-generated blog posts, NFTs for brand engagement, or hopping on the latest viral TikTok challenge. Businesses are left wondering whether they need to jump on the bandwagon or risk falling behind. If you're asking yourself whether video content is worth the investment or just another headache.
Spoiler alert: Video isn’t a trend—it’s the way people consume content now.
Think about it—when was the last time you didn’t see a video? Whether it’s short-form clips on TikTok, branded Instagram stories, YouTube tutorials, or LinkedIn thought leadership videos, videos, animations and CGI content content is everywhere. It’s how people engage with brands, learn about products, and make purchasing decisions.
The Numbers Don’t Lie
Let’s cut straight to it: video works. And the great thing? It comes in all shapes and sizes—social media clips, brand films, explainers, testimonials—but when deployed effectively, they all deliver results. Here are some stats to back it up:
85% of businesses use video as a marketing tool (Wyzowl, 2024).
91% of consumers say they want to see more online video content from brands (HubSpot).
Landing pages with video can increase conversions by up to 80%.
Social media posts with video get 1200% more shares than text and images combined.
Still, many businesses either avoid video altogether or create a single video and expect it to solve all their marketing challenges. The truth is, video isn’t a one-and-done solution. It’s about creating the right types of videos and deploying them where they’ll have the biggest impact—whether that’s on your website, in email campaigns, on social media, or as part of your sales funnel. So, if video is already dominating consumer behavior, the real question is: are you leveraging it correctly?
Why Video is More Than Just ‘Content’
Unlike a static image or a blog post (no offense to blogs, this one included), video is dynamic, engaging, and easy to consume. But not all video content is effective. Many businesses invest in video only to find it doesn’t perform as expected. That’s because a great video isn’t just about looking good—it’s about strategic storytelling and targeted execution.
At Spark Engine, we don’t just make videos; we craft visual content designed to move the needle for your business. We focus on:
Defining the Right Objective: Every video should have a purpose—whether it’s increasing sales, educating customers, or building brand loyalty. We ensure your video serves the right goal.
Understanding Your Audience: A beautifully shot video means nothing if it doesn’t connect with your audience. We create content that speaks their language and compels them to act.
Optimizing for Distribution: A one-size-fits-all approach doesn’t work. We consider where your video will live—social media, websites, paid ads—and tailor the format, length, and messaging accordingly.
What Type of Video Works for Your Business?
Not all video content is created equal. Strategy is what separates content that just looks good from content that actually works. Before jumping into production, it’s crucial to define the right approach—because the best video for your business isn’t just about style, but about aligning with your goals and audience.
Need to explain a complex product or service? An animated explainer video can break it down simply.
Want to boost sales? A product demo or customer testimonial can do the trick.
Looking to increase brand awareness? A social media ad or brand film can get eyes on your business.
Why Work With Spark Engine?
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
Why Businesses Need More Than Just One Video
Many companies recognize the power of video but approach it as a one-off project—a single explainer video or a promotional clip, expecting it to do all the heavy lifting. The reality? Video is most effective as an ongoing strategy, not a one-time effort.
Different types of videos serve different purposes: product demos for sales, behind-the-scenes content for brand personality, testimonials for credibility, and short-form social content for engagement. A well-planned video strategy ensures your business stays visible, relevant, and adaptable to shifting audience behaviors.
The Challenge of Building an In-House Team
Some businesses consider building their own in-house production team, thinking it will give them greater control. But this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise takes time—often at the expense of core business operations.
That’s where Spark Engine comes in. Instead of figuring out production from scratch, you can have a fully functional video team ready to go. We plug into your business like an on-demand media department, giving you instant access to strategic video production without the overhead of hiring an in-house team.
With us, you’re not just getting a production service—you’re getting a partner that understands how to make video work for your business long-term.
Some businesses consider building their own in-house production team, but this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise can be expensive and slow—taking attention away from your core business operations.
That’s where Spark Engine acts as your plug-in media department—giving you instant access to high-quality video production and strategy without the overheads of an internal team. We scale with your needs, so you get the right content at the right time, without committing to permanent resources.
Instead of sinking time and money into an in-house setup, you get a team that’s already up and running—ready to produce content that actually works.
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
What’s Next? Let’s Talk
Still unsure if video is right for you? The best way to find out is to chat with someone who knows their stuff.
Give Chris at Spark Engine a call, or drop us a message. No hard sell, just honest advice on whether video is a good fit for your business.
Because if your competitors are using video (and they probably are), the real question isn’t “Do I need video?” but “Am I using video the right way?”
Every year, a new marketing trend pops up—whether it’s AI-generated blog posts, NFTs for brand engagement, or hopping on the latest viral TikTok challenge. Businesses are left wondering whether they need to jump on the bandwagon or risk falling behind. If you're asking yourself whether video content is worth the investment or just another headache.
Spoiler alert: Video isn’t a trend—it’s the way people consume content now.
Think about it—when was the last time you didn’t see a video? Whether it’s short-form clips on TikTok, branded Instagram stories, YouTube tutorials, or LinkedIn thought leadership videos, videos, animations and CGI content content is everywhere. It’s how people engage with brands, learn about products, and make purchasing decisions.
The Numbers Don’t Lie
Let’s cut straight to it: video works. And the great thing? It comes in all shapes and sizes—social media clips, brand films, explainers, testimonials—but when deployed effectively, they all deliver results. Here are some stats to back it up:
85% of businesses use video as a marketing tool (Wyzowl, 2024).
91% of consumers say they want to see more online video content from brands (HubSpot).
Landing pages with video can increase conversions by up to 80%.
Social media posts with video get 1200% more shares than text and images combined.
Still, many businesses either avoid video altogether or create a single video and expect it to solve all their marketing challenges. The truth is, video isn’t a one-and-done solution. It’s about creating the right types of videos and deploying them where they’ll have the biggest impact—whether that’s on your website, in email campaigns, on social media, or as part of your sales funnel. So, if video is already dominating consumer behavior, the real question is: are you leveraging it correctly?
Why Video is More Than Just ‘Content’
Unlike a static image or a blog post (no offense to blogs, this one included), video is dynamic, engaging, and easy to consume. But not all video content is effective. Many businesses invest in video only to find it doesn’t perform as expected. That’s because a great video isn’t just about looking good—it’s about strategic storytelling and targeted execution.
At Spark Engine, we don’t just make videos; we craft visual content designed to move the needle for your business. We focus on:
Defining the Right Objective: Every video should have a purpose—whether it’s increasing sales, educating customers, or building brand loyalty. We ensure your video serves the right goal.
Understanding Your Audience: A beautifully shot video means nothing if it doesn’t connect with your audience. We create content that speaks their language and compels them to act.
Optimizing for Distribution: A one-size-fits-all approach doesn’t work. We consider where your video will live—social media, websites, paid ads—and tailor the format, length, and messaging accordingly.
What Type of Video Works for Your Business?
Not all video content is created equal. Strategy is what separates content that just looks good from content that actually works. Before jumping into production, it’s crucial to define the right approach—because the best video for your business isn’t just about style, but about aligning with your goals and audience.
Need to explain a complex product or service? An animated explainer video can break it down simply.
Want to boost sales? A product demo or customer testimonial can do the trick.
Looking to increase brand awareness? A social media ad or brand film can get eyes on your business.
Why Work With Spark Engine?
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
Why Businesses Need More Than Just One Video
Many companies recognize the power of video but approach it as a one-off project—a single explainer video or a promotional clip, expecting it to do all the heavy lifting. The reality? Video is most effective as an ongoing strategy, not a one-time effort.
Different types of videos serve different purposes: product demos for sales, behind-the-scenes content for brand personality, testimonials for credibility, and short-form social content for engagement. A well-planned video strategy ensures your business stays visible, relevant, and adaptable to shifting audience behaviors.
The Challenge of Building an In-House Team
Some businesses consider building their own in-house production team, thinking it will give them greater control. But this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise takes time—often at the expense of core business operations.
That’s where Spark Engine comes in. Instead of figuring out production from scratch, you can have a fully functional video team ready to go. We plug into your business like an on-demand media department, giving you instant access to strategic video production without the overhead of hiring an in-house team.
With us, you’re not just getting a production service—you’re getting a partner that understands how to make video work for your business long-term.
Some businesses consider building their own in-house production team, but this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise can be expensive and slow—taking attention away from your core business operations.
That’s where Spark Engine acts as your plug-in media department—giving you instant access to high-quality video production and strategy without the overheads of an internal team. We scale with your needs, so you get the right content at the right time, without committing to permanent resources.
Instead of sinking time and money into an in-house setup, you get a team that’s already up and running—ready to produce content that actually works.
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
What’s Next? Let’s Talk
Still unsure if video is right for you? The best way to find out is to chat with someone who knows their stuff.
Give Chris at Spark Engine a call, or drop us a message. No hard sell, just honest advice on whether video is a good fit for your business.
Because if your competitors are using video (and they probably are), the real question isn’t “Do I need video?” but “Am I using video the right way?”
Every year, a new marketing trend pops up—whether it’s AI-generated blog posts, NFTs for brand engagement, or hopping on the latest viral TikTok challenge. Businesses are left wondering whether they need to jump on the bandwagon or risk falling behind. If you're asking yourself whether video content is worth the investment or just another headache.
Spoiler alert: Video isn’t a trend—it’s the way people consume content now.
Think about it—when was the last time you didn’t see a video? Whether it’s short-form clips on TikTok, branded Instagram stories, YouTube tutorials, or LinkedIn thought leadership videos, videos, animations and CGI content content is everywhere. It’s how people engage with brands, learn about products, and make purchasing decisions.
The Numbers Don’t Lie
Let’s cut straight to it: video works. And the great thing? It comes in all shapes and sizes—social media clips, brand films, explainers, testimonials—but when deployed effectively, they all deliver results. Here are some stats to back it up:
85% of businesses use video as a marketing tool (Wyzowl, 2024).
91% of consumers say they want to see more online video content from brands (HubSpot).
Landing pages with video can increase conversions by up to 80%.
Social media posts with video get 1200% more shares than text and images combined.
Still, many businesses either avoid video altogether or create a single video and expect it to solve all their marketing challenges. The truth is, video isn’t a one-and-done solution. It’s about creating the right types of videos and deploying them where they’ll have the biggest impact—whether that’s on your website, in email campaigns, on social media, or as part of your sales funnel. So, if video is already dominating consumer behavior, the real question is: are you leveraging it correctly?
Why Video is More Than Just ‘Content’
Unlike a static image or a blog post (no offense to blogs, this one included), video is dynamic, engaging, and easy to consume. But not all video content is effective. Many businesses invest in video only to find it doesn’t perform as expected. That’s because a great video isn’t just about looking good—it’s about strategic storytelling and targeted execution.
At Spark Engine, we don’t just make videos; we craft visual content designed to move the needle for your business. We focus on:
Defining the Right Objective: Every video should have a purpose—whether it’s increasing sales, educating customers, or building brand loyalty. We ensure your video serves the right goal.
Understanding Your Audience: A beautifully shot video means nothing if it doesn’t connect with your audience. We create content that speaks their language and compels them to act.
Optimizing for Distribution: A one-size-fits-all approach doesn’t work. We consider where your video will live—social media, websites, paid ads—and tailor the format, length, and messaging accordingly.
What Type of Video Works for Your Business?
Not all video content is created equal. Strategy is what separates content that just looks good from content that actually works. Before jumping into production, it’s crucial to define the right approach—because the best video for your business isn’t just about style, but about aligning with your goals and audience.
Need to explain a complex product or service? An animated explainer video can break it down simply.
Want to boost sales? A product demo or customer testimonial can do the trick.
Looking to increase brand awareness? A social media ad or brand film can get eyes on your business.
Why Work With Spark Engine?
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
Why Businesses Need More Than Just One Video
Many companies recognize the power of video but approach it as a one-off project—a single explainer video or a promotional clip, expecting it to do all the heavy lifting. The reality? Video is most effective as an ongoing strategy, not a one-time effort.
Different types of videos serve different purposes: product demos for sales, behind-the-scenes content for brand personality, testimonials for credibility, and short-form social content for engagement. A well-planned video strategy ensures your business stays visible, relevant, and adaptable to shifting audience behaviors.
The Challenge of Building an In-House Team
Some businesses consider building their own in-house production team, thinking it will give them greater control. But this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise takes time—often at the expense of core business operations.
That’s where Spark Engine comes in. Instead of figuring out production from scratch, you can have a fully functional video team ready to go. We plug into your business like an on-demand media department, giving you instant access to strategic video production without the overhead of hiring an in-house team.
With us, you’re not just getting a production service—you’re getting a partner that understands how to make video work for your business long-term.
Some businesses consider building their own in-house production team, but this comes with significant time, cost, and focus trade-offs. Hiring, training, and equipping a team with the right tools and expertise can be expensive and slow—taking attention away from your core business operations.
That’s where Spark Engine acts as your plug-in media department—giving you instant access to high-quality video production and strategy without the overheads of an internal team. We scale with your needs, so you get the right content at the right time, without committing to permanent resources.
Instead of sinking time and money into an in-house setup, you get a team that’s already up and running—ready to produce content that actually works.
We’re both Thinkers and Doers. We're happy to be hired to do a specific job, but we can also think critically about what type of video will work for your business, how it should be designed, and where it will have the greatest impact. Then, we roll up our sleeves and make it happen.
Our edge comes from our strategic-first approach—we’re not just about making something look good; we ensure it serves a clear purpose and moves the needle for your business.
We help you define success. Before we even pick up a camera or start animating, we align on what success looks like for you.
We craft stories that resonate. We don’t believe in cookie-cutter content. Every video is tailored to your brand, your audience, and your goals.
We ensure your video gets results. From scriptwriting to final edits, we design your video to be engaging, shareable, and impactful.
What’s Next? Let’s Talk
Still unsure if video is right for you? The best way to find out is to chat with someone who knows their stuff.
Give Chris at Spark Engine a call, or drop us a message. No hard sell, just honest advice on whether video is a good fit for your business.
Because if your competitors are using video (and they probably are), the real question isn’t “Do I need video?” but “Am I using video the right way?”
