1. Promotional Videos:

   • Highlight products or services to attract potential customers.

   • Often used in advertising campaigns and social media.

2. Explainer Videos:

   • Simplify complex concepts or processes.

   • Commonly used for product demos, tutorials, and onboarding.

3. Corporate Overview Videos:

   • Provide an introduction to the company, its mission, and values.

   • Typically used on the company's website or in presentations.

4. Training Videos:

   • Educate employees on internal processes, systems, or compliance.

   • Useful for onboarding new hires and ongoing employee development.

5. Testimonial Videos:

   • Feature satisfied customers sharing their experiences.

   • Build trust and credibility with potential clients.

6. Event Videos:

   • Capture highlights from conferences, trade shows, or company events.

   • Used for both internal purposes and external promotion.

7. Social Media Videos:

   • Short, engaging clips designed for platforms like Instagram, Facebook, and LinkedIn.

   • Include everything from product teasers to behind-the-scenes footage.

8. Case Study Videos:

   • Showcase detailed stories of how the company solved specific problems for clients.

   • Highlight results and benefits, often used in B2B marketing.

9. Webinar and Live Stream Videos:

   • Provide live or recorded presentations on relevant topics.

   • Used for lead generation, thought leadership, and customer education.

10. Recruitment Videos:

    • Highlight the company culture, work environment, and job opportunities.

    • Aim to attract potential employees.

11. Internal Communication Videos:

    • Share important updates, announcements, or messages from leadership.

    • Keep employees informed and engaged.

12. Product Launch Videos:

    • Announce and showcase new products or services.

    • Create excitement and anticipation among the target audience.

By producing these types of videos, businesses can effectively communicate with their audiences, enhance their marketing efforts, and support their internal operations.

If it moves, on some sort of screen, we can help you make it. So get in touch if you'd like to discuss how we can make it work for your business.