Plan Video That Pays Its Way
A free 11-page guide showing how to build a practical video strategy that supports
sales, marketing, and recruitment — before you spend a penny on production.
What You’ll Learn
Your DIY Video Content Strategy.
Built from the same strategy process Spark Engine uses with clients across technology, manufacturing, property, and professional services.
Define your purpose: How to link every video to a measurable business goal.
Maximise production time: Plan efficient content sprints that produce weeks of usable assets.
Build your roadmap: Create a balanced mix of videos for marketing, sales, HR, and training.
What’s Inside the DIY Video Strategy Kit
Strategy framework
Content calendar template
KPI Metrics
Production sprint guide
