Cyrus Audio XR Product Launch Animation
Tech
Tech
Year
2023
Client
Cyrus Audio
Timeframe
4 Weeks
Cyrus asked us to create a 3D product launch film for their XR series amplifier. Cyrus are a British hi-fi maker with a following that cares about engineering and sound, so the film had to feel as considered as the product. It needed to work as the hero launch piece across their website and socials, play at hi-fi shows, support dealers and shops, and split into shorter cuts for social. The job was to present the amplifier in a way that did justice to the design and made people want to hear it.
Cyrus asked us to create a 3D product launch film for their XR series amplifier. Cyrus are a British hi-fi maker with a following that cares about engineering and sound, so the film had to feel as considered as the product. It needed to work as the hero launch piece across their website and socials, play at hi-fi shows, support dealers and shops, and split into shorter cuts for social. The job was to present the amplifier in a way that did justice to the design and made people want to hear it.
The challenge
At this level of hi-fi, the finish is the product. Buyers notice the cast chassis, the machined detail and the quality of the materials, and they expect the launch to match. The hardest part was rendering all of that to a standard that held up next to the real thing. The metal surfaces, the way light moves across the casework and the precision of the build all had to look right, because anything less would undercut the product it was selling.
At this level of hi-fi, the finish is the product. Buyers notice the cast chassis, the machined detail and the quality of the materials, and they expect the launch to match. The hardest part was rendering all of that to a standard that held up next to the real thing. The metal surfaces, the way light moves across the casework and the precision of the build all had to look right, because anything less would undercut the product it was selling.
The solution
We built the amplifier in 3D and put the work into the surfaces and lighting, so the metal, the finish and the machined detail read as premium as they do in the hand. Close, controlled camera moves let the design lead, showing the casework and the craft without technical clutter. The film was built so it could run as the full launch piece, play on a stand at a show, and cut down cleanly for social. The result gave Cyrus a launch asset that matched the product's own standards and let the XR series make its case on looks alone.
We built the amplifier in 3D and put the work into the surfaces and lighting, so the metal, the finish and the machined detail read as premium as they do in the hand. Close, controlled camera moves let the design lead, showing the casework and the craft without technical clutter. The film was built so it could run as the full launch piece, play on a stand at a show, and cut down cleanly for social. The result gave Cyrus a launch asset that matched the product's own standards and let the XR series make its case on looks alone.
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