Why More Businesses Are Turning to Video (and What That Means for Yours)
Chris Chart
Tuesday, November 4, 2025
Businesses across every sector are waking up to a simple fact - video isn’t just marketing anymore, it’s how people understand and choose who to buy from.
Video has stopped being optional. It’s now a key part of how companies attract customers, explain products, and build trust. Research from Wyzowl shows that 89% of businesses already use video and 95% see it as essential. Even among those who haven’t started, 68% plan to use it in 2025.
If nearly everyone is using video, success depends on doing it strategically. This post looks at how businesses across tech, property, finance, manufacturing, and energy are using video effectively — and why so many around Manchester and the North West are leading the way.
1. The Context: An Era of Video Dominance
Video dominates how people consume content. According to Teleprompter, video will account for 82% of all internet traffic by 2025. Around 92% of people watch videos online each week, spending an average of 17 hours per week doing so.
A few figures stand out:
75% of video viewing now happens on mobile.
Videos are 52% more likely to be shared than any other content.
78% of consumers prefer watching a short video over reading text.
83% want more video from the brands they follow.
Businesses are responding. 93% of marketers say video delivers a good return on investment. Most plan to maintain or increase their budgets this year. Those who haven’t started often say they simply don’t know where to begin or don’t have the time.
2. Technology and Engineering: Turning Complexity into Clarity
Complex products are hard to sell with text alone. Tech and engineering firms use video to explain what they do in plain terms. RankEnhance found that 49% of tech marketers use video to simplify complex products, with others using it to raise awareness, generate leads, and support launches.
What’s working:
Explainer animations and 3D visuals: Great for showing machinery, software, or systems in action.
Product demos and walkthroughs: Screen recordings or short clips that show real features.
Case studies and client interviews: Human stories that prove results.
Thought-leadership snippets: Quick takes from engineers or founders on industry issues.
Why it matters:
Video bridges the gap between technical depth and customer understanding. Nearly every marketer in this space says video increases comprehension, and 87% report a direct lift in sales. With 85% planning to raise spend, it’s clear that skipping video means falling behind.
3. Property and Real Estate: Selling the Vision Before It Exists
Property marketing has changed completely. Video has become the fastest way to attract buyers, renters, and investors. REsimpli data shows that listings with video get 403% more inquiries and sell up to 31% faster, yet only 38% of agents use it.
What’s working:
Walkthroughs and virtual tours: Buyers now expect them.
Drone footage: Properties with drone videos see 68% more engagement.
Construction updates and CGI: Developers use 3D animation to show what doesn’t exist yet.
Agent introduction videos: Homeowners are 73% more likely to list with an agent who offers video.
Why it matters:
Competition is fierce. Listings live or die by how they look online. Videos improve SEO and attract organic clicks. Video creation in real estate has risen by 132%, proving that agents using it are ahead of the pack.
4. Finance and Professional Services: Building Trust Through Transparency
Finance, law, and consulting rely on reputation. They deal in trust, not tangible products. Video helps them look human, explain complex topics, and show transparency.
The Keywords Everywhere report shows video creation has jumped 83% in financial services and 41% in professional services.
What’s working:
Explainer videos: Clarify mortgages, tax issues, or pension planning.
Thought-leadership clips: Partners or directors share commentary on new regulations or market trends.
Client testimonials: Real people discussing outcomes build credibility.
Training and compliance videos: Used internally for onboarding and learning.
Why it matters:
Video makes technical advice relatable. It also reduces friction — short explainers about fees or processes build confidence and save time. With audiences spending 17 hours a week watching video, this sector can’t afford to stay text-heavy.
5. Manufacturing, Power, and Renewables: Showing the Process
For manufacturers and energy companies, video turns invisible work into visible proof. It builds trust, attracts talent, and educates buyers.
StreamCreative reports that:
73% of consumers prefer learning about products through video.
88% say a brand video convinced them to buy.
81% of marketers report that video directly increases sales.
What’s working:
Factory tours and process films.
“How it’s made” videos.
Safety and training content.
Recruitment videos: Job postings with video receive 34% higher application rates.
Sustainability stories: Short films about green energy or circular-economy projects.
Why it matters:
Buyers and recruits want authenticity. Video demonstrates capability and culture. It also saves money — 62% of marketers say video cuts support queries.
6. The Strategic Shift: From One-Off Projects to Planned Campaigns
Businesses that treat video as an occasional add-on waste its potential. The most successful treat it as a long-term system.
Here’s what that looks like:
Define clear goals. Every video should support a measurable purpose.
Plan a content calendar. Reuse and repurpose footage.
Track performance. 93% of marketers see good ROI when they measure impact.
Optimise for mobile. 75% of viewing happens on phones.
Test and improve. Use data to refine style, length, and calls-to-action.
When done right, each new video adds to a growing library of content that informs, persuades, and sells.
7. Local Perspective: Manchester and the North West
Video isn’t just a global trend — it’s booming right here. Manchester now ranks among Europe’s top digital hubs, with over 10,000 tech and creative businesses and a £5 billion digital economy.
Local firms are using this ecosystem to stay competitive without London costs. Examples include:
Engineering companies using 3D demos to speed up proposals.
Property developers pre-selling sites with CGI.
Financial advisers sharing weekly explainers.
Manufacturers combining recruitment and sustainability clips.
Manchester’s creative infrastructure, strong universities, and affordable talent make it the ideal base for serious video production.
8. What Businesses Can Do Next
If you haven’t started, start small but plan properly.
A simple roadmap:
Set your goal. Lead generation, recruitment, or education.
Audit what you’ve got. Repurpose what already exists.
Know your audience. LinkedIn for B2B, Instagram for lifestyle, YouTube for how-tos.
Plan production. Choose what to film yourself and what to outsource.
Publish and promote. Create a schedule for social, email, and web.
Measure and refine. Review performance, test thumbnails and titles.
Partner strategically. Work with a video production company in Manchester that helps plan and measure ROI.
Conclusion
Video now drives almost everything online. It makes up 82% of internet traffic and is used by nearly nine in ten businesses. It simplifies the complex, builds credibility, and drives results.
Manchester’s £5 billion creative economy means high-quality video expertise is close to home. The data says the same thing across every sector: the sooner you start, the faster you’ll see returns.
Let’s have a chat about how to make your video earn its keep.
Video has stopped being optional. It’s now a key part of how companies attract customers, explain products, and build trust. Research from Wyzowl shows that 89% of businesses already use video and 95% see it as essential. Even among those who haven’t started, 68% plan to use it in 2025.
If nearly everyone is using video, success depends on doing it strategically. This post looks at how businesses across tech, property, finance, manufacturing, and energy are using video effectively — and why so many around Manchester and the North West are leading the way.
1. The Context: An Era of Video Dominance
Video dominates how people consume content. According to Teleprompter, video will account for 82% of all internet traffic by 2025. Around 92% of people watch videos online each week, spending an average of 17 hours per week doing so.
A few figures stand out:
75% of video viewing now happens on mobile.
Videos are 52% more likely to be shared than any other content.
78% of consumers prefer watching a short video over reading text.
83% want more video from the brands they follow.
Businesses are responding. 93% of marketers say video delivers a good return on investment. Most plan to maintain or increase their budgets this year. Those who haven’t started often say they simply don’t know where to begin or don’t have the time.
2. Technology and Engineering: Turning Complexity into Clarity
Complex products are hard to sell with text alone. Tech and engineering firms use video to explain what they do in plain terms. RankEnhance found that 49% of tech marketers use video to simplify complex products, with others using it to raise awareness, generate leads, and support launches.
What’s working:
Explainer animations and 3D visuals: Great for showing machinery, software, or systems in action.
Product demos and walkthroughs: Screen recordings or short clips that show real features.
Case studies and client interviews: Human stories that prove results.
Thought-leadership snippets: Quick takes from engineers or founders on industry issues.
Why it matters:
Video bridges the gap between technical depth and customer understanding. Nearly every marketer in this space says video increases comprehension, and 87% report a direct lift in sales. With 85% planning to raise spend, it’s clear that skipping video means falling behind.
3. Property and Real Estate: Selling the Vision Before It Exists
Property marketing has changed completely. Video has become the fastest way to attract buyers, renters, and investors. REsimpli data shows that listings with video get 403% more inquiries and sell up to 31% faster, yet only 38% of agents use it.
What’s working:
Walkthroughs and virtual tours: Buyers now expect them.
Drone footage: Properties with drone videos see 68% more engagement.
Construction updates and CGI: Developers use 3D animation to show what doesn’t exist yet.
Agent introduction videos: Homeowners are 73% more likely to list with an agent who offers video.
Why it matters:
Competition is fierce. Listings live or die by how they look online. Videos improve SEO and attract organic clicks. Video creation in real estate has risen by 132%, proving that agents using it are ahead of the pack.
4. Finance and Professional Services: Building Trust Through Transparency
Finance, law, and consulting rely on reputation. They deal in trust, not tangible products. Video helps them look human, explain complex topics, and show transparency.
The Keywords Everywhere report shows video creation has jumped 83% in financial services and 41% in professional services.
What’s working:
Explainer videos: Clarify mortgages, tax issues, or pension planning.
Thought-leadership clips: Partners or directors share commentary on new regulations or market trends.
Client testimonials: Real people discussing outcomes build credibility.
Training and compliance videos: Used internally for onboarding and learning.
Why it matters:
Video makes technical advice relatable. It also reduces friction — short explainers about fees or processes build confidence and save time. With audiences spending 17 hours a week watching video, this sector can’t afford to stay text-heavy.
5. Manufacturing, Power, and Renewables: Showing the Process
For manufacturers and energy companies, video turns invisible work into visible proof. It builds trust, attracts talent, and educates buyers.
StreamCreative reports that:
73% of consumers prefer learning about products through video.
88% say a brand video convinced them to buy.
81% of marketers report that video directly increases sales.
What’s working:
Factory tours and process films.
“How it’s made” videos.
Safety and training content.
Recruitment videos: Job postings with video receive 34% higher application rates.
Sustainability stories: Short films about green energy or circular-economy projects.
Why it matters:
Buyers and recruits want authenticity. Video demonstrates capability and culture. It also saves money — 62% of marketers say video cuts support queries.
6. The Strategic Shift: From One-Off Projects to Planned Campaigns
Businesses that treat video as an occasional add-on waste its potential. The most successful treat it as a long-term system.
Here’s what that looks like:
Define clear goals. Every video should support a measurable purpose.
Plan a content calendar. Reuse and repurpose footage.
Track performance. 93% of marketers see good ROI when they measure impact.
Optimise for mobile. 75% of viewing happens on phones.
Test and improve. Use data to refine style, length, and calls-to-action.
When done right, each new video adds to a growing library of content that informs, persuades, and sells.
7. Local Perspective: Manchester and the North West
Video isn’t just a global trend — it’s booming right here. Manchester now ranks among Europe’s top digital hubs, with over 10,000 tech and creative businesses and a £5 billion digital economy.
Local firms are using this ecosystem to stay competitive without London costs. Examples include:
Engineering companies using 3D demos to speed up proposals.
Property developers pre-selling sites with CGI.
Financial advisers sharing weekly explainers.
Manufacturers combining recruitment and sustainability clips.
Manchester’s creative infrastructure, strong universities, and affordable talent make it the ideal base for serious video production.
8. What Businesses Can Do Next
If you haven’t started, start small but plan properly.
A simple roadmap:
Set your goal. Lead generation, recruitment, or education.
Audit what you’ve got. Repurpose what already exists.
Know your audience. LinkedIn for B2B, Instagram for lifestyle, YouTube for how-tos.
Plan production. Choose what to film yourself and what to outsource.
Publish and promote. Create a schedule for social, email, and web.
Measure and refine. Review performance, test thumbnails and titles.
Partner strategically. Work with a video production company in Manchester that helps plan and measure ROI.
Conclusion
Video now drives almost everything online. It makes up 82% of internet traffic and is used by nearly nine in ten businesses. It simplifies the complex, builds credibility, and drives results.
Manchester’s £5 billion creative economy means high-quality video expertise is close to home. The data says the same thing across every sector: the sooner you start, the faster you’ll see returns.
Let’s have a chat about how to make your video earn its keep.
Video has stopped being optional. It’s now a key part of how companies attract customers, explain products, and build trust. Research from Wyzowl shows that 89% of businesses already use video and 95% see it as essential. Even among those who haven’t started, 68% plan to use it in 2025.
If nearly everyone is using video, success depends on doing it strategically. This post looks at how businesses across tech, property, finance, manufacturing, and energy are using video effectively — and why so many around Manchester and the North West are leading the way.
1. The Context: An Era of Video Dominance
Video dominates how people consume content. According to Teleprompter, video will account for 82% of all internet traffic by 2025. Around 92% of people watch videos online each week, spending an average of 17 hours per week doing so.
A few figures stand out:
75% of video viewing now happens on mobile.
Videos are 52% more likely to be shared than any other content.
78% of consumers prefer watching a short video over reading text.
83% want more video from the brands they follow.
Businesses are responding. 93% of marketers say video delivers a good return on investment. Most plan to maintain or increase their budgets this year. Those who haven’t started often say they simply don’t know where to begin or don’t have the time.
2. Technology and Engineering: Turning Complexity into Clarity
Complex products are hard to sell with text alone. Tech and engineering firms use video to explain what they do in plain terms. RankEnhance found that 49% of tech marketers use video to simplify complex products, with others using it to raise awareness, generate leads, and support launches.
What’s working:
Explainer animations and 3D visuals: Great for showing machinery, software, or systems in action.
Product demos and walkthroughs: Screen recordings or short clips that show real features.
Case studies and client interviews: Human stories that prove results.
Thought-leadership snippets: Quick takes from engineers or founders on industry issues.
Why it matters:
Video bridges the gap between technical depth and customer understanding. Nearly every marketer in this space says video increases comprehension, and 87% report a direct lift in sales. With 85% planning to raise spend, it’s clear that skipping video means falling behind.
3. Property and Real Estate: Selling the Vision Before It Exists
Property marketing has changed completely. Video has become the fastest way to attract buyers, renters, and investors. REsimpli data shows that listings with video get 403% more inquiries and sell up to 31% faster, yet only 38% of agents use it.
What’s working:
Walkthroughs and virtual tours: Buyers now expect them.
Drone footage: Properties with drone videos see 68% more engagement.
Construction updates and CGI: Developers use 3D animation to show what doesn’t exist yet.
Agent introduction videos: Homeowners are 73% more likely to list with an agent who offers video.
Why it matters:
Competition is fierce. Listings live or die by how they look online. Videos improve SEO and attract organic clicks. Video creation in real estate has risen by 132%, proving that agents using it are ahead of the pack.
4. Finance and Professional Services: Building Trust Through Transparency
Finance, law, and consulting rely on reputation. They deal in trust, not tangible products. Video helps them look human, explain complex topics, and show transparency.
The Keywords Everywhere report shows video creation has jumped 83% in financial services and 41% in professional services.
What’s working:
Explainer videos: Clarify mortgages, tax issues, or pension planning.
Thought-leadership clips: Partners or directors share commentary on new regulations or market trends.
Client testimonials: Real people discussing outcomes build credibility.
Training and compliance videos: Used internally for onboarding and learning.
Why it matters:
Video makes technical advice relatable. It also reduces friction — short explainers about fees or processes build confidence and save time. With audiences spending 17 hours a week watching video, this sector can’t afford to stay text-heavy.
5. Manufacturing, Power, and Renewables: Showing the Process
For manufacturers and energy companies, video turns invisible work into visible proof. It builds trust, attracts talent, and educates buyers.
StreamCreative reports that:
73% of consumers prefer learning about products through video.
88% say a brand video convinced them to buy.
81% of marketers report that video directly increases sales.
What’s working:
Factory tours and process films.
“How it’s made” videos.
Safety and training content.
Recruitment videos: Job postings with video receive 34% higher application rates.
Sustainability stories: Short films about green energy or circular-economy projects.
Why it matters:
Buyers and recruits want authenticity. Video demonstrates capability and culture. It also saves money — 62% of marketers say video cuts support queries.
6. The Strategic Shift: From One-Off Projects to Planned Campaigns
Businesses that treat video as an occasional add-on waste its potential. The most successful treat it as a long-term system.
Here’s what that looks like:
Define clear goals. Every video should support a measurable purpose.
Plan a content calendar. Reuse and repurpose footage.
Track performance. 93% of marketers see good ROI when they measure impact.
Optimise for mobile. 75% of viewing happens on phones.
Test and improve. Use data to refine style, length, and calls-to-action.
When done right, each new video adds to a growing library of content that informs, persuades, and sells.
7. Local Perspective: Manchester and the North West
Video isn’t just a global trend — it’s booming right here. Manchester now ranks among Europe’s top digital hubs, with over 10,000 tech and creative businesses and a £5 billion digital economy.
Local firms are using this ecosystem to stay competitive without London costs. Examples include:
Engineering companies using 3D demos to speed up proposals.
Property developers pre-selling sites with CGI.
Financial advisers sharing weekly explainers.
Manufacturers combining recruitment and sustainability clips.
Manchester’s creative infrastructure, strong universities, and affordable talent make it the ideal base for serious video production.
8. What Businesses Can Do Next
If you haven’t started, start small but plan properly.
A simple roadmap:
Set your goal. Lead generation, recruitment, or education.
Audit what you’ve got. Repurpose what already exists.
Know your audience. LinkedIn for B2B, Instagram for lifestyle, YouTube for how-tos.
Plan production. Choose what to film yourself and what to outsource.
Publish and promote. Create a schedule for social, email, and web.
Measure and refine. Review performance, test thumbnails and titles.
Partner strategically. Work with a video production company in Manchester that helps plan and measure ROI.
Conclusion
Video now drives almost everything online. It makes up 82% of internet traffic and is used by nearly nine in ten businesses. It simplifies the complex, builds credibility, and drives results.
Manchester’s £5 billion creative economy means high-quality video expertise is close to home. The data says the same thing across every sector: the sooner you start, the faster you’ll see returns.
Let’s have a chat about how to make your video earn its keep.
Video has stopped being optional. It’s now a key part of how companies attract customers, explain products, and build trust. Research from Wyzowl shows that 89% of businesses already use video and 95% see it as essential. Even among those who haven’t started, 68% plan to use it in 2025.
If nearly everyone is using video, success depends on doing it strategically. This post looks at how businesses across tech, property, finance, manufacturing, and energy are using video effectively — and why so many around Manchester and the North West are leading the way.
1. The Context: An Era of Video Dominance
Video dominates how people consume content. According to Teleprompter, video will account for 82% of all internet traffic by 2025. Around 92% of people watch videos online each week, spending an average of 17 hours per week doing so.
A few figures stand out:
75% of video viewing now happens on mobile.
Videos are 52% more likely to be shared than any other content.
78% of consumers prefer watching a short video over reading text.
83% want more video from the brands they follow.
Businesses are responding. 93% of marketers say video delivers a good return on investment. Most plan to maintain or increase their budgets this year. Those who haven’t started often say they simply don’t know where to begin or don’t have the time.
2. Technology and Engineering: Turning Complexity into Clarity
Complex products are hard to sell with text alone. Tech and engineering firms use video to explain what they do in plain terms. RankEnhance found that 49% of tech marketers use video to simplify complex products, with others using it to raise awareness, generate leads, and support launches.
What’s working:
Explainer animations and 3D visuals: Great for showing machinery, software, or systems in action.
Product demos and walkthroughs: Screen recordings or short clips that show real features.
Case studies and client interviews: Human stories that prove results.
Thought-leadership snippets: Quick takes from engineers or founders on industry issues.
Why it matters:
Video bridges the gap between technical depth and customer understanding. Nearly every marketer in this space says video increases comprehension, and 87% report a direct lift in sales. With 85% planning to raise spend, it’s clear that skipping video means falling behind.
3. Property and Real Estate: Selling the Vision Before It Exists
Property marketing has changed completely. Video has become the fastest way to attract buyers, renters, and investors. REsimpli data shows that listings with video get 403% more inquiries and sell up to 31% faster, yet only 38% of agents use it.
What’s working:
Walkthroughs and virtual tours: Buyers now expect them.
Drone footage: Properties with drone videos see 68% more engagement.
Construction updates and CGI: Developers use 3D animation to show what doesn’t exist yet.
Agent introduction videos: Homeowners are 73% more likely to list with an agent who offers video.
Why it matters:
Competition is fierce. Listings live or die by how they look online. Videos improve SEO and attract organic clicks. Video creation in real estate has risen by 132%, proving that agents using it are ahead of the pack.
4. Finance and Professional Services: Building Trust Through Transparency
Finance, law, and consulting rely on reputation. They deal in trust, not tangible products. Video helps them look human, explain complex topics, and show transparency.
The Keywords Everywhere report shows video creation has jumped 83% in financial services and 41% in professional services.
What’s working:
Explainer videos: Clarify mortgages, tax issues, or pension planning.
Thought-leadership clips: Partners or directors share commentary on new regulations or market trends.
Client testimonials: Real people discussing outcomes build credibility.
Training and compliance videos: Used internally for onboarding and learning.
Why it matters:
Video makes technical advice relatable. It also reduces friction — short explainers about fees or processes build confidence and save time. With audiences spending 17 hours a week watching video, this sector can’t afford to stay text-heavy.
5. Manufacturing, Power, and Renewables: Showing the Process
For manufacturers and energy companies, video turns invisible work into visible proof. It builds trust, attracts talent, and educates buyers.
StreamCreative reports that:
73% of consumers prefer learning about products through video.
88% say a brand video convinced them to buy.
81% of marketers report that video directly increases sales.
What’s working:
Factory tours and process films.
“How it’s made” videos.
Safety and training content.
Recruitment videos: Job postings with video receive 34% higher application rates.
Sustainability stories: Short films about green energy or circular-economy projects.
Why it matters:
Buyers and recruits want authenticity. Video demonstrates capability and culture. It also saves money — 62% of marketers say video cuts support queries.
6. The Strategic Shift: From One-Off Projects to Planned Campaigns
Businesses that treat video as an occasional add-on waste its potential. The most successful treat it as a long-term system.
Here’s what that looks like:
Define clear goals. Every video should support a measurable purpose.
Plan a content calendar. Reuse and repurpose footage.
Track performance. 93% of marketers see good ROI when they measure impact.
Optimise for mobile. 75% of viewing happens on phones.
Test and improve. Use data to refine style, length, and calls-to-action.
When done right, each new video adds to a growing library of content that informs, persuades, and sells.
7. Local Perspective: Manchester and the North West
Video isn’t just a global trend — it’s booming right here. Manchester now ranks among Europe’s top digital hubs, with over 10,000 tech and creative businesses and a £5 billion digital economy.
Local firms are using this ecosystem to stay competitive without London costs. Examples include:
Engineering companies using 3D demos to speed up proposals.
Property developers pre-selling sites with CGI.
Financial advisers sharing weekly explainers.
Manufacturers combining recruitment and sustainability clips.
Manchester’s creative infrastructure, strong universities, and affordable talent make it the ideal base for serious video production.
8. What Businesses Can Do Next
If you haven’t started, start small but plan properly.
A simple roadmap:
Set your goal. Lead generation, recruitment, or education.
Audit what you’ve got. Repurpose what already exists.
Know your audience. LinkedIn for B2B, Instagram for lifestyle, YouTube for how-tos.
Plan production. Choose what to film yourself and what to outsource.
Publish and promote. Create a schedule for social, email, and web.
Measure and refine. Review performance, test thumbnails and titles.
Partner strategically. Work with a video production company in Manchester that helps plan and measure ROI.
Conclusion
Video now drives almost everything online. It makes up 82% of internet traffic and is used by nearly nine in ten businesses. It simplifies the complex, builds credibility, and drives results.
Manchester’s £5 billion creative economy means high-quality video expertise is close to home. The data says the same thing across every sector: the sooner you start, the faster you’ll see returns.
Let’s have a chat about how to make your video earn its keep.
