Emerson - Floor to Cloud
Branding
Branding
Branding
Motion
Motion
Motion
Product Viz
Product Viz
Product Viz
Year
2024
Client
Emerson
Timeframe
8 weeks
Emerson asked us to create a CGI video that explained their floor-to-cloud concept without focusing on individual hardware. They needed a simple way to show how connected systems help engineers and plant managers reduce downtime and control costs. The video had to support awareness, sales, and wider marketing.
Emerson asked us to create a CGI video that explained their floor-to-cloud concept without focusing on individual hardware. They needed a simple way to show how connected systems help engineers and plant managers reduce downtime and control costs. The video had to support awareness, sales, and wider marketing.
Emerson asked us to create a CGI video that explained their floor-to-cloud concept without focusing on individual hardware. They needed a simple way to show how connected systems help engineers and plant managers reduce downtime and control costs. The video had to support awareness, sales, and wider marketing.
The challenge
The solution spans multiple products, plants, and data layers, so the biggest challenge was simplifying a complex ecosystem. They needed to show how information flows from the factory floor to the cloud and back again. The visuals had to stay aligned with their global brand style and still feel clear to non-technical viewers. It also had to work across web, sales decks, and event screens.
The solution spans multiple products, plants, and data layers, so the biggest challenge was simplifying a complex ecosystem. They needed to show how information flows from the factory floor to the cloud and back again. The visuals had to stay aligned with their global brand style and still feel clear to non-technical viewers. It also had to work across web, sales decks, and event screens.
The solution spans multiple products, plants, and data layers, so the biggest challenge was simplifying a complex ecosystem. They needed to show how information flows from the factory floor to the cloud and back again. The visuals had to stay aligned with their global brand style and still feel clear to non-technical viewers. It also had to work across web, sales decks, and event screens.
The solution
We showed factories in operation and added controlled CGI effects to reveal how each site becomes connected. The animation presented data flow, alerts, and predictive insights in a clear sequence so viewers could see the benefits in context. This helped their teams explain the system faster, kept audiences engaged, and lifted the impact of their marketing and event spaces. The final content gave them a practical tool to communicate value across regions.
We showed factories in operation and added controlled CGI effects to reveal how each site becomes connected. The animation presented data flow, alerts, and predictive insights in a clear sequence so viewers could see the benefits in context. This helped their teams explain the system faster, kept audiences engaged, and lifted the impact of their marketing and event spaces. The final content gave them a practical tool to communicate value across regions.
We showed factories in operation and added controlled CGI effects to reveal how each site becomes connected. The animation presented data flow, alerts, and predictive insights in a clear sequence so viewers could see the benefits in context. This helped their teams explain the system faster, kept audiences engaged, and lifted the impact of their marketing and event spaces. The final content gave them a practical tool to communicate value across regions.
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