PwC - CEO Survey
Video
Video
Video
3D Animation
3D Animation
3D Animation
Year
2022
Client
PwC / AxiCom
Timeframe
4 weeks
AxiCom asked us to produce a video to support the launch of their annual CEO Survey from PwC. They needed something strong enough for PR, social rollouts, and internal use. The video featured insights delivered by Heather Melville OBE and had to feel premium and on-brand.
AxiCom asked us to produce a video to support the launch of their annual CEO Survey from PwC. They needed something strong enough for PR, social rollouts, and internal use. The video featured insights delivered by Heather Melville OBE and had to feel premium and on-brand.
AxiCom asked us to produce a video to support the launch of their annual CEO Survey from PwC. They needed something strong enough for PR, social rollouts, and internal use. The video featured insights delivered by Heather Melville OBE and had to feel premium and on-brand.
The challenge
We had to combine filmed pieces to camera with composited 3D graphics that made abstract data easy to understand. The survey contains complex themes, so the visuals had to simplify the points without losing substance. PwC’s global brand rules are strict, so every frame needed careful control. The turnaround was tight and had multiple uses across channels.
We had to combine filmed pieces to camera with composited 3D graphics that made abstract data easy to understand. The survey contains complex themes, so the visuals had to simplify the points without losing substance. PwC’s global brand rules are strict, so every frame needed careful control. The turnaround was tight and had multiple uses across channels.
We had to combine filmed pieces to camera with composited 3D graphics that made abstract data easy to understand. The survey contains complex themes, so the visuals had to simplify the points without losing substance. PwC’s global brand rules are strict, so every frame needed careful control. The turnaround was tight and had multiple uses across channels.
The solution
We handled creative direction, location scouting, filming, crew management, and post-production. We added 3D overlays and motion graphics to visualise key stats in a clear, modern style. The final edit gave PwC a strong piece for launch day and supported PR, social content, and wider communication. It helped drive better engagement and gave their teams a reliable asset for the full campaign.
We handled creative direction, location scouting, filming, crew management, and post-production. We added 3D overlays and motion graphics to visualise key stats in a clear, modern style. The final edit gave PwC a strong piece for launch day and supported PR, social content, and wider communication. It helped drive better engagement and gave their teams a reliable asset for the full campaign.
We handled creative direction, location scouting, filming, crew management, and post-production. We added 3D overlays and motion graphics to visualise key stats in a clear, modern style. The final edit gave PwC a strong piece for launch day and supported PR, social content, and wider communication. It helped drive better engagement and gave their teams a reliable asset for the full campaign.
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