ScanSnap IX1300 CGI Product Video
3D Animation
3D Animation
3D Animation
Motion
Motion
Motion
Product Viz
Product Viz
Product Viz
Year
2022
Client
AxiCom / ScanSnap
Timeframe
6 weeks
Fujitsu asked us to create a CGI product video for the ScanSnap IX1300 to support launch, sales, and website content. The video needed to speak to office workers, home users, SMEs, and IT teams. The focus was on compact size, portability, speed, and ease of use.
Fujitsu asked us to create a CGI product video for the ScanSnap IX1300 to support launch, sales, and website content. The video needed to speak to office workers, home users, SMEs, and IT teams. The focus was on compact size, portability, speed, and ease of use.
Fujitsu asked us to create a CGI product video for the ScanSnap IX1300 to support launch, sales, and website content. The video needed to speak to office workers, home users, SMEs, and IT teams. The focus was on compact size, portability, speed, and ease of use.
The challenge
The product had to be shown in multiple real-world contexts without filming in physical locations. We needed to explain the features in a clear, premium style that matched the brand look. CGI gave us control to place the scanner in homes, offices, and conceptual setups. The visuals had to stay simple and direct so viewers could understand the benefits quickly.
The product had to be shown in multiple real-world contexts without filming in physical locations. We needed to explain the features in a clear, premium style that matched the brand look. CGI gave us control to place the scanner in homes, offices, and conceptual setups. The visuals had to stay simple and direct so viewers could understand the benefits quickly.
The product had to be shown in multiple real-world contexts without filming in physical locations. We needed to explain the features in a clear, premium style that matched the brand look. CGI gave us control to place the scanner in homes, offices, and conceptual setups. The visuals had to stay simple and direct so viewers could understand the benefits quickly.
The solution
We created a full studio-style CGI sequence with feature callouts, exploded views, and workflow animations. This let us show the scanner in different environments while keeping everything consistent with the brand. The video helped the team explain the product faster and supported the launch across retail, e-commerce, and marketing. It also gave them a flexible asset they could use across campaigns.
We created a full studio-style CGI sequence with feature callouts, exploded views, and workflow animations. This let us show the scanner in different environments while keeping everything consistent with the brand. The video helped the team explain the product faster and supported the launch across retail, e-commerce, and marketing. It also gave them a flexible asset they could use across campaigns.
We created a full studio-style CGI sequence with feature callouts, exploded views, and workflow animations. This let us show the scanner in different environments while keeping everything consistent with the brand. The video helped the team explain the product faster and supported the launch across retail, e-commerce, and marketing. It also gave them a flexible asset they could use across campaigns.
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